November 20, 2003

Cosmopolitan and CosmoGIRL! mobile services

Recognizing the importance of mobile phones in its readers' lives, Cosmopolitan and CosmoGIRL! today announced the debut of Cosmo Mobile and CosmoGIRL! Mobile.

Both services are immediately available to AT&T Wireless mMode customers, according to a company press release.

"Our Cosmopolitan and CosmoGIRL! readers are always on the go, and nearly 70 percent of them own a cell phone. We wanted to give them a way to stay connected with their favorite brand," said Glen Ellen Brown, vice president of Hearst brand development. "We can take full advantage of the highly visual, interactive capabilities of today's cell phones to promote an ongoing dialogue with young women, and keep them engaged in the Cosmopolitan and CosmoGIRL! communities."