New Ad Frontier: Cell Phones

The Washington Post has an interesting article on MLotto and how companies plan on using them for advertising as well as the legitimate fear voiced by consumer advocates, that once a customer uses a code "to snag a coupon, that cell-phone number could go on a list and be sold to telemarketers, making the cell phone just another target for junk solicitations".

"More than 150 companies have applied to register short codes -- numbers from 20000 to 99999 -- in the two weeks they've been available. Many of the companies that have registered for short codes so far have pledged not to share cell phone numbers with others.

emily | 9:52 AM | SMS Marketing & Advertising |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2003/11/002313.htm