bolt.com kicks off campaign with alpha teens to spread world about Virgin Phones

Bolt Inc.'s bolt.com teen site kicked off a competition Wednesday designed to get young adults spreading news about the phone online, reports the WSJ.

"The site says it identified a month ago an undisclosed number of "alpha teens" or "connectors" deemed influential by their communication patterns on the site.

Bolt aimed to get the teens to recruit as many other teens as possible to "teams" by having them answer questions correctly about Virgin. After a month, members of the largest team get a chance to win one of the new phones.

The alpha teens don't know how or why Bolt picked them. But Bolt CEO Aaron Cohen says: "We have a way of figuring out who is an influential teen without them knowing."

emily | 5:07 PM | SMS Marketing & Advertising |
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