November 4, 2003

Keyword Free Directory Launched

San Jose, Calif.-based Dejima said today it has enabled the launch by Orange France of what is believed to be the world's first SMS "keyword free" directory service, according to Wireless Week.

"The service is called 2 12 12 and it enables Orange France subscribers to send an SMS in their own words and language to access more than 150 directory service categories, ranging from auto repair shops to restaurants.

The company said an example might be someone interested in buying flowers could send an SMS request that might say "any florists near here," or "flwr shop" or "buy flowers." The network determines the subscriber's location and responds with the nearest florist."

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