November 4, 2003

Virgin Mobile Launches MTV-Branded Cell Phone

Virgin Mobile USA, which sells pay-in-advance wireless service primarily to teens and young adults, on Monday introduced the first MTV-branded cell phone, according to Yahoo News.

"The MTV phone called Slider V5 *MTV will be made by Japanese cell phone maker Kyocera Corp. and will sell for $159.

The phone, which will be sold exclusively through Virgin Mobile, has a sliding form factor with features such as animated screen savers, caller ID cartoons, wallpaper designs, MTV ring tones and MTV content.

The company already has a content deal with MTV Networks."

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