October 29, 2003

Laundry Detergent Samples by SMS

Procter & Gamble will be launching an SMS marketing campaign (in London I think) for Ariel laundry detergent. Television commercials will ask consumers send text messages to receive free samples, according to the NY Times.

emily | 12:27 AM | SMS Marketing & Advertising | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
The Permanent Link to this page is: http://www.textually.org/textually/archives/2003/10/002123.htm