Get Naked With Virgin Mobile

Well, the endorsing celebrities did... Virgin Mobile USA's new $15 million ad campaign showcases a half-dozen actors individually describing the vulnerability one feels in making a gift choice. As they make their presentations, their only "clothing" is a small box containing the Virgin Mobile cell phone.

Virgin, known for the attention-getting tactics of its various brands and its leader, Richard Branson, said it is trying to stand out with the effort, which the conpany is dubbing as "full frontal wireless."

| 9:40 PM | News, Buzz |
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