October 27, 2003

Indian Advertisers Take SMS Seriously

Companies in India have started taking SMS as a serious advetising tool: big multinationsl such as Smirnoff, Lufthansa, and Standard Chartered are now providing ad messages and services to their customers via SMS, according to Mid-Day.

SMS traffic for the leading cellular operators in India has jumped to more than 7 million messages every day, and growing at the rate of 15-20 percent per month.

| 4:20 PM | SMS Marketing & Advertising | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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