SMS campaign will promote “The Next Jo Millionaire: An International Affair.”

Following today's post on Coca-Cola launching the first cross-carrier SMS campaign in the US, here comes another one (both campaigns are thanks to Mobile application company Mobliss). Fox Broadcasting will be offering premium SMS and downloadable services called "Joe 2 Go" that promote its new TV show “The Next Jo Millionaire: An International Affair” from any of the major US wireless providers, according to VCRNews

"Depending on carriers and handsets, viewers can receive exclusive photos of the new Joe Millionaire, the girls vying for his heart and the Italian villa where the show takes place; behind-the scenes information not seen on the program; audio tones; graphics such as country flags personalized with the girls' faces; and polls to vote for favorite contestants.

Verizon Wireless, AT&T Wireless, Cingular Wireless, Sprint PCS, Nextel Communications Inc. and T-Mobile USA are all participating in the Joe 2 Go promotions".

emily | 6:46 PM | SMS, Television and Radio |
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