Coke launched cross-carrier SMS campaign in the US

Coke Music's "Decibel Central" Promotion claims to be the first-ever cross-carrier SMS campaign in the USA, where Coca-Cola consumers can redeem cap codes from 20-oz. bottles via SMS, reports Mike Grenville from 160characters.org.

The campaign launched on September 30 and runs through until the end of December.

Fun fact: "The Coca-Cola Company provides drinks to consumers in more than 200 countries at a rate exceeding 1 billion servings each day."

emily | 1:41 PM | SMS Marketing & Advertising |
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