Telenor Mobile Interactive offers premium text messaging

Telenor Mobile Interactive USA is a pioneer of premium text messaging in America. In July 2003, they were the first in the US to launch premium text messaging services with ABC TV's All My Children soap opera, and continue to build their services in partnership with the leading us media companies.

Though Fox's American Idol was the first TV show to offer viewers SMS voting, according to Grace Alfredo, spokesperson for Telenor,  American Idol viewers only paid the usual SMS fee, not a premium rate.

For All My Children, viewers paid more; $.50 each text vote plus the carrier fee. The rate split three ways among:

- Media co: providing promotion and marketing
- Carriers: providing connectivity, subscriber base and billing capabilities
- Service companies: Providing an application platform and tools for facilitating a campaign.

Visit their website to find out how to generate excitement, ratings, loyalty and revenue.

Telenor Mobile Interactive and Telemundo Introduce Premium Text Messaging to Viewers (per a company press release).

Telenor will be introducing premium wireless text message interaction to viewers of The Roof, a popular live music program on Telemundo's mun2, a cable TV channel geared towards U.S. Latino viewers ages 18 to 24.

The Roof, a daily two-hour, high-energy program that combines live performances, music industry news and interviews featuring the hottest recording artists. Fans of The Roof can discuss their favorite bands, comment on the latest trends or vote for the top song of the day via premium text messaging right from their wireless phones. The hosts of the show will instantly respond to the comments and messages, which will be displayed on the television screen.

emily | 6:22 PM | SMS, Television and Radio |
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