Reality TV Rolls out "Biggest Yet" SMS Promo

Universal Domestic Television is jumping on the text messaging bandwagon with the launch of what it's calling the largest yet cross-carrier short messaging promotion in the U.S., for its syndicated reality dating show, "The 5th Wheel, according to Internet News.

"Beginning with the show's October 16 telecast and continuing for four weeks, viewers with SMS-enabled phones will be able to enter a contest by sending a text message to a five-digit code.

A series of promotional spots during the show will prompt viewers to opt-in to the promotion. Participants will receive reminders about the show and can play for prizes, including a Porsche Boxster.

The contest differs from the SMS promotion launched for American Idol earlier this year because that show, which according to its producers garnered over 8 million text messages, was sponsored by just one carrier."

emily | 12:00 AM | SMS, Television and Radio |
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