October 6, 2003
College Football radio-broadcasted over Cell Phones
Wired writes about a new company called Celecast, offering a new service which will "broadcast" college football games over cell phones.
"The idea for the service, which launched this fall, is simple. Subscribers pay for access to the company's array of games -- with plans ranging from $10 for one week's games to $90 for the entire season. After signing up, the subscriber calls Celecast's phone number from their cell phone and picks the game they want to hear. The broadcast from the school's radio-rights holder is routed to the phone, and suddenly, a fan can keep tabs on Michigan or Kentucky from anywhere in the country. "
So far, more than 90 colleges have signed up with Celecast. Each school gets a share of the revenue from the subscriptions.
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