High Tech Billboard will respond to Text Messages

On Tuesday Coca-Cola unveiled one of the world's biggest and most sophisticated billboards, switched on in Piccadilly Circus in the heart of London. The 99-foot-wide neon colossus can respond to the weather and interact with people looking at it from the ground.

It will also be able to recognize if people are waving at it from the ground below and, eventually, will be able to respond to text messages from mobile phones, according to Yahoo News via E-Media Tidbits

"This is an intelligent sign, with state-of-the-art computer technology, built-in cameras and an on-board heat sensitive weather station," the Coca-Cola Co. said in a statement.

emily | 1:34 PM | Technology |
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