The SMS Gold Rush

The mobile content gold rush is far from over. 10% of Europe's SMS traffic now comes from value-added services and content such as ringtones, quizzes and mobile chat. The opportunities are there, the infrastructure is in place and mobile users are willing to pay for content, according to startups.co.uk.

"The European market for ringtones alone is estimated to be worth over 1billion euros per year. So what does it take to make money from SMS? Craig Barrack, UK country manager for Netsize explains some of the dos and don'ts of launching a successful SMS service".

emily | 3:55 PM | SMS Studies & Research |
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