September 28, 2003
SMS Marketing
Wired reports on entrepreneurs speaking at a conference in San Diego on Marketing by text messaging. "Marketing boosters predict that plenty of American users will be willing to opt in and even agree to pay standard rates to receive tips about promotions and special events on their cell phones".
Even though such campaigns are at a much greater cost than a typical billboard, TV or radio ad - costing between 10 and 35 cents for each SMS sent. Why so expensive? Because the method is effective and direct. What other medium allows a marketer to reach a potential customer, litterally in his pocket by attracting his immediate attention with a beep - and who has opted-in to receive such a message to boot?
"Customers actually appreciate good, targeted messages," said Jonathon Linner, chief executive officer of Enpocket , whose company claims to send as many as 15 million text messages a week to cell-phone users for clients like Nike and Nestlé."
Europe has some experience in SMS marketing, for insight, check out previous entries in textually: Mmm-commerce - How Sweet Can It Be?, Car makers encouraged to text customers and Mktng via txt – most frequent legal questions.
The Permanent Link to this page is: http://www.textually.org/textually/archives/2003/09/001768.htm