September 26, 2003

MMS comes to landline phones

Text Messaging has been offered on landline phones in various countries, cf previous posts - Texting from Landline Phones and SMS on landlines in India - but to the best of my knowledge, this it the first time MMS is offered on fixed-line phones.

"LogicaCMG says that its MMS solution will be used by ITENOS (International Telecom Network Operation Services), a subsidiary of Germany's Deutsche Telekom, to launch the country's first fixed-line MMS service, reports Cellular News.

This new service will allow for content providers to deliver rich multimedia content to fixed-line handsets.

By offering MMS and other data services to fixed-line subscribers, application and content providers are able to target specific market segments such as teenagers, the elderly, ethnic communities and business users with special products and tariffs".