Gain New Readers Through Mobile-Phone Services

There were an estimated 6,700 new newspaper subscriptions via mobile phones from August 1999 through July 2003, reports Steve Outing in E-Media Tidbits: "At least some newspapers finally seem to be getting the message that they have to adapt to the behavior of their readers -- if not of their current ones, then at least their future readers (if they want to have any) -- and try some really new ideas".

More information about newspapers' mobile strategies and the conference is available from WAN's website .

Note from Emily I've opened a new category, where I try and keep track of SMS Services offered by the Press.

emily | 9:15 AM | SMS Services offered by the Press |
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