Children's book launches with SMS campaign

Macmillan UK Children's Books is backing the launch of the latest book in the 'Princess Diaires' series with an SMS campaign, as well as television and press advertising. The SMS campaign, handled by mobile marketing firm Flytxt, will target existing members of the 'Princess Diaries' text club as well as attracting new members, reports Revolution Magazine.

emily | 11:21 PM | SMS Marketing & Advertising |
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