Text messages play games with TV

After enabling viewers to vote by SMS in immensely popular programs such as Pop Idol, Fame Academy and Big Brother, the next step in interactive gaming will allow viewers to shoot, kick or punch other people on screen over a mobile handset, reports the BBC.

There already are shows in Finland and the Philippines where people can become part of the action on screen.

From Finland: "WaterWar is multiplayer TV program of Finland. The programme is shown in the afternoon on a small youth channel which has between 5,000 and 10,000 viewers.

In the game, two teams battle each other for a few minutes using water pistols. A player sends instructions to their character in a text message. Up to 50 people are playing at any one time, with others waiting in the wings to join in.

Despite its niche appeal, the show has provided a lucrative source of revenue for the TV channel. Mr Smith said the average player sent 26 texts at a cost of around 50 pence each.

In the Philippines: Gamechannel.tv, has taken the concept a step further. It offers a range of multiplayer games with a presenter in early evening slot.

The Katapult game on gamechannel.tv is played via SMS. "It's all about ego as there are no prizes" said Mr Smith, with people lured by the opportunity to get their name on the top of the leaderboard".

emily | 2:54 PM | SMS, Television and Radio |
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