Will Simpay Be That Simple?

The excellent TheFeature.com reports on various m-payment schemes with a close look at Simpay, founded by Orange, Telefónica Móviles, T-Mobile and Vodafone.

"A system like Simpay means retailers can use one system to sell to users on all participating carriers. But this system, and others like it, raise as many questions as they answer. First off, what's the incentive for retailers and consumers to use something like this in the face of something as simple as reverse-charge or premium SMS? For simple purchases of mobile content like ringtones or graphics, premium SMS is a simple, powerful solution. Why replace it with something needlessly more complex?"

emily | 11:17 AM | Mobile Payments |
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