August 16, 2003
U.S. Wireless Market
Christine Nuzum for the WSJ, analyzes the U.S. wireless market, where Americans have stepped up their purchases of new cellphone subscriptions. The top four U.S. carriers had a combined net gain of 2.54 million customers during the second quarter, 40% more than the net gain a year ago, and the strongest quarterly gain in over a year.
In terms of who's calling, this caught my eye: "According to consulting firm Telephia, the industry didn't add a disproportionate number of young subscribers during the second quarter. Surprisingly, it's elderly subscribers that seem to be signing up faster. Cellphone users over the age of 56 jumped by 11% from the second quarter of 2002 to the second quarter of 2003.
Analysts didn't know how to explain that trend, which could reflect merely the aging of baby-boomer cellphone users rather than new adherents in the senior crowd".
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