Big Brother offering MMS alerts

The UK based mobile content company, Amplefuture says that it delivered the first commercial, cross network, Multimedia Messaging Service (MMS) on the fourth series of the reality television program, Big Brother. Up until now, no one could send an MMS alert across all 4 of the major networks in the UK.

Alexandria Mendelson, Amplefuture's Commercial Director spoke of the service; "This service has changed the nature of mobile alerts. They have moved from a simple short text message to a full editorial medium, showing the latest action in high quality pictures", according to Cellular News.

emily | 2:47 PM | SMS, Television and Radio |
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