GSM Association Calls for Consumer Education on spamming

The GSM Association (GSMA), welcomed the European Commission's recent initiative to combat spamming . However it raised concerns that without consumer education as to what constituted ‘soft opt-in', legitimate marketing of companies' own product and services could be perceived as unsolicited communications to the detriment of European companies, according to 160characters.org

emily | 12:00 AM | Spam, Viruses and Hoaxes |
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