July 10, 2003
Cell Phones, Billboards Play Tag
Wired writes up Hypertag technology, enabling mobile users to point and click their cell phones at a a movie poster and access digital content. "Besides directing moviegoers to sites where they can download music, trailers or stills from the movie, the tags will also be able to help users find the nearest cinema or call up the online box office".
New Zealand-based SMS marketing start-up Cool123 has a patent pending for a similar sounding interactive SMS service, in use since 2000, enabling mobile users "to interact with advertising such as billboards, product packaging or other media strategies using keywords or codes".
You can find a previous post on both companies in textually.org.
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