July 4, 2003

Radio SMS Text Clubs attracts 10,000+ new subscribers each month!

Chrysalis Radio UK claims that it has been attracting over 10,000 new subscribers to its popular mobile databases each month since the launch of its new station text system in early May, reports 160characters.org.

Some examples of how this radio stations interacts by SMS with its listeners:

-- DJs discuss with listeners the difficult situations they are in then ask them a question based on their story. Other listeners are then encouraged to vote by SMS on what the person with the problem should do.

-- Participants can enter contests to win tickets to Bon Jovi concerts, a trip to Ibiza, free cinema tickets by simply sending a keyword to a short-code.

Guess who's behind implementing the wireless loyalty marketing programs ? No surprise, it's UK Mobile marketing genius Flytxt.

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