Car makers encouraged to text customers

In a recent report by GartnerG2, car makers are encouraged to use text messaging to push both sales and aftersales services. "SMS offers car manufacturers and dealers a new way of interacting with their customers," according to Daren Siddall and Michael Dornan, interviewed in PC Advisor.

Case in point, last year in France, Mercedes launched a successful SMS campaign, sending text messages to 11'000 opt-in male individuals, suggesting they phone a call center to make an appointment for a test drive of a new model Classe C. 8,5% of the people contacted by SMS phoned the call center, reported Netéconomie.

emily | 2:05 PM | SMS Marketing & Advertising |
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