SMS-based business is booming in the Czech Republic

The SMS-based ad business is booming, especially via competitions that oblige participants to reply using their mobiles. And the replies themselves are ensuring that the boom will have big reverberations because they allow contest organizers to build a database of mobile phone numbers that can be used for future SMS direct ad campaigns, according to the Prague Business Journal via SMS: Business Gets the Message.

emily | 10:19 AM | SMS Marketing & Advertising |
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