Unite Against Hunger by SMS

British chef Ainsley Harriott launched a South African campaign in the fight against hunger, Harriott is the presenter of the popular BBC programme Ready Steady Cook according to The Star.

The campaign, Unite Against Hunger, was launched at the Red Cross Home Base Project Cape Town, yesterday and will see donated food being distributed to poverty-stricken areas throughout the country. People are asked to donate food while shopping by placing items in carts in supermarkets. Or cellphone users can send an SMS with the word "hunger" to 082-003-9040, where Rand 10 ($ 1.35) will be automatically invoiced onto the subscriber's phone bill.

For more innovative fund raising ideas by SMS, check out this category in Textually.org.

emily | 10:01 AM | SMS and Charities |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2003/06/000981.htm