Lara Croft goes Wireless

Starting today, millions of Lara Croft fans can follow the latest exploits of this hard-hitting action heroine right on attwireless.com/tombraider. In advance of the motion picture release of "Lara Croft Tomb Raider: The Cradle of Life" on July 25, 2003, AT&T Wireless is launching a comprehensive co-marketing program that will give its customers exclusive access to a variety of mobile content such as movie passes, graphics, screen savers, and ringtones (for only $1.99 each). In addition, customers can sign-up for exclusive text-messaging trivia by typing the word "TOMB" and sending it to short code "8662", according to a press release in Business Wire.

Hollywood is definitely getting it.

emily | 6:27 PM | SMS and The Movies |
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