Hollywood Leads Mobile-Marketing Charge

In a sign that Hollywood is definitely getting it, Internet News describes how the movie industry has embraced the notion of mobile marketing, using it "to connect with tech-savvy fans and build excitement for blockbuster releases. Two hotly anticipated upcoming summer releases, Universal Pictures' "The Hulk" and MGM's "Legally Blonde 2" are the latest to sign up for ambitious mobile campaigns, and they're including everything from text-messaging sweepstakes to themed ringtones".

emily | 6:59 AM | SMS and The Movies |
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