June 13, 2003

SMS spam causes serious consumer harm

UK complaints about premium rate services increased by 43 percent in 2002 to 11,572 - the highest level in the regulator's seventeen-year history, according to Europemedia via MoccoNews.

In a related article, TheAge.com.au points out that SMS recipients in Australia must have "opted-in" to take mobile advertising and every SMS marketing message must now carry an identifier code. Non-compliance with the code will be treated as a breach of the Telecommunications Act. and persistant spammers will be fined millions of dollars.

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