June 5, 2003
Smart Devices
According to an article in Europemedia, New Zealand-based SMS marketing start-up Cool 123 has a patent pending for an interactive SMS service in use since 2000, enabling mobile users "to interact with advertising such as billboards, product packaging or other media strategies using keywords or codes".
This reminds me of a Cambridge-based company called Hypertag written up by the BBC last February, "which has created cheap, smart tags that can beam website links to mobile phones to give people more information about a poster, advertisement or shop the marker is attached to, using use infra-red to send web links to mobile phones". For example, embedded on a historic monument, it could send information about the monument, or placed on billboard advertising a product, give information on that product. More (in French) on Largeur.com.
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