Unleashing the power of SMS in a network-wide appeal for a rare blood type

To the best of my knowledge, this is a first. A mobile operator (rightly) granting permission for an appeal by SMS for donors of a rare "A negative" bloood type over it's network, "unleashing the power of the humble SMS".

As reported by The Times of India, cellular services provider Airtel sent out the text alert to a random few thousand subscribers within 30 minutes. It was enough to flood Harinder Choudhary with calls. Within a couple of hours, he had dozens of callers willing to come over for the donation to save his father hospitalized at Apollo Hospital Delhi.

emily | 3:09 PM | Health Issues and SMS Alerts |
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