American Idol sways Americans into texting

Nearly 2.5 million AT&T Wireless customers cast their votes by SMS for their favorite American Idol contestant, reports Wired, almost eclipsing the total votes cast by SMS over the last several months.

"To put this in perspective, the first text-voting episode in February registered approximately 50,000 text votes," AT&T spokesman Ritch Blasi said. "The numbers have been growing every week into the hundreds of thousands over the last couple of weeks."

emily | 11:05 AM | SMS, Television and Radio |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2003/05/000675.htm