May 16, 2003

Mobile Content Licensing: A Lucrative Extension to Digital Rights

Vodafone , the world's largest mobile operator, has set up a unit called Global Content Services, according to a post in E-Media Tidbits. "The Unit brokers global content deals for media companies, such as an unprecedented exclusive multi-year multi-country deal with MGM for using James Bond content, updates, and games in mobile form for Vodafone subscribers worldwide".

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