McDonald's UK stops texting campaign

In the past few weeks, as part of cuts in its European marketing budget, McDonald's UK has closed down a free pioneering service that sent text messages about special deals to members' phones, according to a representative for marketing agency 12snap, which ran the campaign, and reported in ZDNet.

"Ronald McDonald's failure doesn't mean the rest of the advertising clowns can't make it work," said analyst Alan Reiter of US firm Wireless Internet & Mobile Computing. The move doesn't bode ill for other such campaigns, according to analysts.

emily | 4:38 PM | SMS Marketing & Advertising |
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