Premium SMS services for Barcelona Open

Hybrid-Advertising, in partnership with IMG and the event's sponsors, launched a series of SMS services in conjunction with the Barcelona Open - held April 19 through April 27 -, offering : betting, news and information on favorite players, real time score alerts and a novel feature, the broadcasting of encouragements sent by SMS to the tennis players, on giant light screens around the courts.

emily | 12:40 AM | Text Alerts |
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