Avon Texting Ladies

In an article on door-to-door salesmen in The Independant, Matthew Beard explains the difficulties faced by the struggling "direct-selling industry" due to competition from the Internet, two-income households where nobody is at home during the day and the increasing reluctance of people to open their door to strangers.

Interesting and of relevance to this column, according to Matthew Beard, is the fact that in recent years Avon, which once mobilised an army of "Avon ladies", has turned to department store concessions, emails and texting to sell its wares -- although the company says doorstep sales are still taking place.

emily | 8:54 AM | SMS Marketing & Advertising |
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