April 23, 2003
SMS tie-in for the launch of Sony's new «Primal» video game
SMS campaigns for the launch of DVDs and video games are the next big thing.
Phonevalley is another favorite wireless technology company, based in France and run by 29 year old CEO Alexandre Mars. This leading company has provided the technology and SMS solutions for TV broadcasters such as M6 web and Canal+, radio station NRJ, retailers Auchan and Carrefour, as well as Vizzavi, Selftrade, Nike...
In a press release received this morning, Phonevalley has announced their partnership with Sony Computer Entertainment for a series of SMS tie-ins to be launched with the release of the new Playstation 2 video game, « Primal ».
Sony's "Very Important Players" will be receiving text messages giving them a special code to access a reserved part of Sony website where they will be able to download for free, ringtones and graphics from the video. As well as a coupon offer, offering a rebate on the retail price. A series of games and contests will also be offered by SMS.
Just recently, Phonevalley partnered with Gaumont Columbia Tristar Home Video in a direct marketing campaign for the launch of the new DVD « XxX », an action filmed signed by Rob Cohen.
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