Japan's Asahi Shimbun wireless success story

At a time when few media outlets have figured out how to get readers to pay for online news, more than 1 million subscribers are paying about $1 per month to access Asahi's wireless Web site via cell phone. How do they do it? They're giving people what they want -- a feed heavy on sports and entertainment news. An insightful article published in Japan Media Review

emily | 9:34 AM | News, Buzz |
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