2.5 Million SMS Messages to Fox's 'American Idol'

According to a post by Vin Crosbie on E-Media Tidbits, 2,5 millions SMS were sent to FOX TV's "American Idol", where spectators were able to vote, respond to polls, enter sweepstakes, and answer trivia quizzes. Are American broadcasters finally catching on to SMS as a solid revenue? A common practice in Europe.

emily | 7:56 PM | SMS, Television and Radio |
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