April 9, 2003

Text 'n' RUN to raise money

A runner will be fund raising on behalf of the Alzheimer's Society, as he participates in the London Marathon next Sunday. He will be displaying the word "RUN" and a short code (84133) during the 26 mile course.

Each message sent to the shortcode, will be charged £1.50, of which £1 will go to the Alzheimer's Society, according to 160characters.org

For more on fund raising campaigns by SMS, see this category in Textually.org

emily | 6:48 AM | SMS and Charities | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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