Fox promotes «Phone Booth» movie thriller with SMS campaign

Wireless marketing company Enpocket is delivering text campaigns to promote the launch of 20th Century Fox's new thriller Phone Booth, starring Colin Farrel, Kaite Holmes, Kiefer Sutherland... to be released in movie theaters across the US April 18th.

The promotion kicks off with SMS sent out to the FoxTxt club, inviting members to see it first and free at a special preview screening. Taking a detail from the movie, 30,000 matchbooks with a short code scribbled inside them are then to be distributed on 18 university campuses, offering opportunity to win one of five Motorola T720i MMS phones or a runners-up Phone Booth t-shirt.

emily | 10:50 AM | SMS and The Movies |
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