Voting by SMS for top DJ, raises money for charity

Another innovative campaign to raise money by SMS. The World Vision competition in support of the annual 40 Hour Famine in New Zealand, is getting radio DJs to appeal to their fans to vote for the top DJ using a premium rate SMS code. Each message makes a NZ$3 ($1.65) donation to the appeal. World Vision New Zealand is a Christian relief and development agency assisting 70 million people annually in 92 different countries. Picked up from SMS insightful, 160characters.org. For more on fund raising campaign ideas by SMS, check out the «SMS and Charities» category on this weblog.

emily | 2:33 PM | SMS and Charities |
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