March 24, 2003
«FotoChat» launched on Spanish TV
Taking SMS teletexting to a new level, a popular feature in Europe, where users, generally coach potato teenagers, send their SMS message to a TV channel and wait around until it finally scrolls by on their screens (sometimes hours later), the popular VitaminaN show on Spanish Citytv, is now offering users the opportunity to send in their pictures with their text messages. Users can participate in the «FotoChat» service by registering at cityweb.com and uploading their picture. Each time they send an SMS on the chat, their photo will appear automatically next to their own message on the TV screen.
This campaign has been developped by Random One (R1), a mobile and cross-media marketing pioneer in Spain. They were first to deliver true, live interactive programming on television via SMS.
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