Mastercard offers consultancy services for SMS

Displaying an act of faith in the business potential and secure services conducted by SMS, according to an article in newmediazero, credit card giant MasterCard is rolling out a "MasterCard SMS" programme across Europe, aimed at banks, retailers and companies developing co-branded cards. The company is promising to help evaluate and implement complete SMS campaigns with it's partners.

The card company has also issued a code of practice for banks wanting to use SMS, in what it claims is the first such code for the finance sector. And includes as well fraud prevention measures in the system, allowing banks for instance, to send SMS alerts to cardholders for large or suspicious transactions.

emily | 12:45 AM | SMS and Business |
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