SMS and ringtones lead mobile data services

Young users will account for more than 40 percent of the market for mobile phone handsets and will spend over 13 percent of their disposable incomes on mobile products in the next few years, according to a comprehensive study of the behavior, attitudes and perceptions of mobile consumers, conducted by Telephia and Harris Interactive,

The report, written up in Business Standard, predicts that text messaging will account for 85 percent of all youth spending on value added services in 2006, followed by ringtones.

Youth spending on ringtones will amount to Euro 2.3 billion by 2006, with Japan, Korea, USA, Germany and UK as the largest markets.

emily | 12:05 AM | Random Stats |
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