'Good Luck' text support for Irish rugby team

Irish mobile operator 02, launched a text initiative designed to generate 1 million "good luck" messages for the Irish Rugby. team.

The person who sends the most creative "good luck" text will win a trip for two to see Ireland play Australia in Perth on June 7. Furthermore, Irish fans texting the "good luck" messages will be helping the IRFU Charitable Trust for disabled players, as O2 have pledged a contribution of 17 cent to the trust for every text message received.

For more innovative ways SMS has been used to raise money, click on the SMS and Charities category of this weblog.

emily | 10:29 AM | SMS and Charities |
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