Mobile phones, the new chocolate

According to Matt Donovan, director of ad agency Euro RSCG in Australia, who has just conducted a survey to prove women are not technophobes, has targeted the campaign for the soon-to-be-launched 3G phone services, just as much at women as men. A first for a major new technology. The 3G phone services will offer video and photo messaging and internet-like chat services, as reported in smh.com Australia.

"Mobile phones are the new chocolate - instead of dashing to the fridge in times of emotional fragility, girls are now grabbing their mobiles phones and texting a support team of female friends".

emily | 10:21 AM | SMS Studies & Research |
The Permanent Link to this page is: http://www.textually.org/textually/archives/2003/03/000087.htm